Episodes

March 31, 2023

Are we there yet?: How to measure the effectiveness of your marketing…

In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how wha...

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March 14, 2023

Know your people: How to identify your ideal customer

In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of k...

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March 7, 2023

Turning wishes to Gold: How to set and achieve SMARTER marketing goal…

Many small business owners struggle to create marketing goals to help them achieve their overall marketing goals. In today's episode, Karen Vick will share how small business owners and their marketers can create SMARTER goal...

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Feb. 28, 2023

From Goals to Gains: 3 Foundational Marketing Strategies for Small Bu…

3 fundamental strategies for marketing your small business Today, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to est...

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Feb. 12, 2023

Introducing The Guiding Brands Podcast

Are you a local service-based small business owner looking for help with your marketing? You're in the right place! Every week starting February 28, 2023 award winning marketer, Karen Vick will share practical tips, strategie...

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