Business Episodes

In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO and Google Business Profile are and share Google Business Profile best practices, the importance of maintaining an active online presence, and how effective SEO strategies can significantly improve your local visibility. Brandie, an experienced SEO professi...

In this enlightening episode of The Guiding Brands Podcast, Karen Vick chats with Wilson Zehr, aka the "professor of direct mail," about the surprising power of direct mail in today's digital age. They explore innovative tools like ZairMail and Speedy, share small business tips, and tell success stories of direct mail in use.

Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube for small business marketing. Join this enriching conversation where we delve into optimizing your YouTube channel, the importance of consistency, and leveraging tools to enhance your video content strategy. 📧 For inquiries about Catara’s program or YouTube-related quest...

🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses.

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions.

🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast. 🎉🎤 Key Discussion Points: 🌐 The Power of Events as Marketing Tools: Natasha discusses how her first event unexpectedly catapulted her into the realm of entrepreneurship, highlighting the essential role events play in marketing and business growth. 🎯 Strategic Plannin...

In this episode, Steven shares practical advice for small business owners on measuring brand impact using A/B testing and customer data. They also discuss the role of AI in branding and gain insights into packaging design and maintaining a consistent message across various platforms.

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in leadership and customer service.

🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and how this medium shapes customer connections and brand loyalty. 🎥📚 🔑 Key Points: - The power of storytelling in marketing and brand awareness 📈 - The embodiment of storytelling at Publix supermarket 🛒 - The art of video storytelling: solving problems and evoking emo...

In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore how the local Chamber is an essential piece in your marketing toolkit - perfect for complementing your other marketing strategies. 🧰✨ 🔑 Episode Nuggets: - Peter Mason shares the Chamber's power in forging powerful local connections. 🤝 - The Chamber is not just a ne...

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed "forever hope dealer," shares his insights and experiences surrounding marketing, the power of storytelling, and the impact of AI on businesses. He also delves into his work with the StoryBrand framework and highlights the transformational shifts experienced by his clients through their website makeovers. ...

Recently, I heard a business owner suggest DIY website building for a group of new small business owners. In this episode, I share why building your website yourself (DIY) isn't the same for everyone and why this advice should not be taken lightly. --- Send in a voice message: https://podcasters.spotify.com/pod/show/guidingbrands/message