Episodes

May 9, 2024

Event-Driven Marketing Strategies: Lessons from Natasha Wright

🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast . 🎉🎤 ...

Episode page
April 19, 2024

Nailing Your Niche: Targeted Brand Strategies for Small Businesses

🔊 Welcome to a riveting episode of The Guiding Brands Podcast! Host Karen Vick explores the world of brand messaging with Steven Sued, founder and creative mind behind Four Quarters, a powerhouse in the brand and design space...

Episode page
March 7, 2024

Mind Over Sales Matter: Overcoming Sales Myths With Insights From Kat…

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with …

Episode page
Feb. 29, 2024

The Power of Video Storytelling in Fundraising and Marketing with And…

🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and ho...

Episode page
Feb. 15, 2024

Beyond Handshakes: The Chamber of Commerce's Power in Community and B…

In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore...

Episode page
Feb. 8, 2024

Hopeful Marketing: Transforming Websites with Robert Mattox

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed " forever hope dealer ," shares his insigh...

Episode page
Dec. 8, 2023

Building Your Website: Why DIY Isn't Always The Best Business Decision

Recently, I heard a business owner suggest DIY website building for a group of new small business owners. In this episode, I share why building your website yourself (DIY) isn't the same for everyone and why this advice shoul...

Episode page
June 13, 2023

The Brand Strategy Expedition: Charting Your Course to Success

A conversation with Elizabeth Andersen of Counterpart Strategies. In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and ...

Episode page
May 5, 2023

The Power of Influence: How Your Reputation Shapes Your Brand

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conv...

Episode page
April 7, 2023

Beyond the Logo: Understanding the True Definition of a Brand

In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF H...

Episode page
March 31, 2023

Are we there yet?: How to measure the effectiveness of your marketing…

In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how wha...

Episode page
March 14, 2023

Know your people: How to identify your ideal customer

In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of k...

Episode page
March 7, 2023

Turning wishes to Gold: How to set and achieve SMARTER marketing goal…

Many small business owners struggle to create marketing goals to help them achieve their overall marketing goals. In today's episode, Karen Vick will share how small business owners and their marketers can create SMARTER goal...

Episode page
Feb. 28, 2023

From Goals to Gains: 3 Foundational Marketing Strategies for Small Bu…

3 fundamental strategies for marketing your small business Today, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to est...

Episode page
Feb. 12, 2023

Introducing The Guiding Brands Podcast

Are you a local service-based small business owner looking for help with your marketing? You're in the right place! Every week starting February 28, 2023 award winning marketer, Karen Vick will share practical tips, strategie...

Episode page