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April 7, 2023

Beyond the Logo: Understanding the True Definition of a Brand

Beyond the Logo: Understanding the True Definition of a Brand
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The Guiding Brands Podcast
Beyond the Logo: Understanding the True Definition of a Brand
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Season 1

In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF HIGH-PERFORMANCE BRANDS.


You can learn more about ZAG here: https://www.martyneumeier.com/zag

Watch this interview with the best-selling author titled, The Biggest Mistake (you're probably making) with Your Brand here: https://www.youtube.com/watch?v=XvzExym4slg


Learn more about Chief Guide Karen Vick and Guiding Brands at www.guidingbrands.com


Follow Karen:

LinkedIn Profile: https://linkedin.com/in/karen-vick

LinkedIn Company Page: https://linkedin.com/company/guidingbrands

Instagram: https://instagram.com/guidingbrands

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