The Guiding Brands Podcast

All Episodes From The Guiding Brands Podcast

March 5, 2026

Buy Back Your Time: Strategies for Outsourcing and Business Growth

In this episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of Remote Power. Together, they dive into the world of virtual staffing—how it empowers entrepreneurs, streamlines operations, a...
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Buy Back Your Time: Strategies for Outsourcing and Business Growth
Feb. 19, 2026

Words That Win: Turning Website Visitors into Customers Part 2

This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages...
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Words That Win: Turning Website Visitors into Customers Part 2
Feb. 4, 2026

Words That Win: Turning Website Visitors into Customers Part 1

In this episode: Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a b...
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Words That Win: Turning Website Visitors into Customers Part 1
Nov. 12, 2025

Understanding Why People Give Part 2

Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to r...
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Understanding Why People Give Part 2
Oct. 30, 2025

Understanding Why People Give Pt. 1

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer...
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Understanding Why People Give Pt. 1
Oct. 20, 2025

Why Podcasting Is the New Brand Superpower Part 2

In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics . Christine shares practical tips for starting a podc...
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Why Podcasting Is the New Brand Superpower Part 2
Oct. 16, 2025

Why Podcasting Is the New Brand Superpower Part 1

Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and bus...
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Why Podcasting Is the New Brand Superpower Part 1
Feb. 21, 2025

Monetize Your Expertise: A Guide to Knowledge Commerce with Nicole Johnson

Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowle...
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Monetize Your Expertise: A Guide to Knowledge Commerce with Nicole Johnson
Feb. 6, 2025

Unveiling Your Brand's True Fit with Damion Parsons

In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styli...
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Unveiling Your Brand's True Fit with Damion Parsons
Jan. 22, 2025

Behind Mature Allure: Sherri's Mission to Celebrate Midlife Experiences

In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to rem...
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Behind Mature Allure: Sherri's Mission to Celebrate Midlife Experiences
Jan. 7, 2025

The Self-Care Strategy with Dr. Max: Building a Strong Brand from Within

Welcome to the latest episode of The Guiding Brands Podcast! In this insightful episode, our dynamic host, Karen Vick, delves into a topic that transcends traditional business discussions. Joining us is the remarkable Dr. Max...
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The Self-Care Strategy with Dr. Max: Building a Strong Brand from Within
Nov. 19, 2024

Local SEO Strategies: Dominate Google Search with Brandie Erisman

In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk ...
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Local SEO Strategies: Dominate Google Search with Brandie Erisman
Nov. 5, 2024

What is OTT Advertising? A Guide to Streaming Ads with Jerry Martinez

In this insightful episode of The Guiding Brands Podcast , your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to sta...
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What is OTT Advertising? A Guide to Streaming Ads with Jerry Martinez
Oct. 22, 2024

Mastering Wix Websites for Lead Generation with Karima Williams

Join Karen Vick on The Guiding Brands Podcast as she chats with Karima Williams, a Wix expert and founder of Dream Worth and Company. Discover how Karima streamlined website design to boost client lead generation and shares insights on navigation, branding, and SEO for small businesses. Don't miss …
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Mastering Wix Websites for Lead Generation with Karima Williams
Sept. 13, 2024

Mail Matters: The Power of Direct Mail in The Digital Marketing Age

In this enlightening episode of The Guiding Brands Podcast, Karen Vick chats with Wilson Zehr, aka the "professor of direct mail," about the surprising power of direct mail in today's digital age. They explore innovative tools like ZairMail and Speedy, share small business tips, and tell success st…
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Mail Matters: The Power of Direct Mail in The Digital Marketing Age
June 27, 2024

Unlocking YouTube's Potential: Marketing Tips for Small Businesses With Catara Lane

Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube...
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Unlocking YouTube's Potential: Marketing Tips for Small Businesses With Catara Lane
June 18, 2024

Marketing Budgets Made Easy: Essential Budgeting Tips From Leandra Nisbet

🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses.
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Marketing Budgets Made Easy: Essential Budgeting Tips From Leandra Nisbet
May 31, 2024

Show Your Small Business Story: Expert Advice from photographer, David I. Muir

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions.
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Show Your Small Business Story: Expert Advice from photographer, David I. Muir
May 9, 2024

Event-Driven Marketing Strategies: Lessons from Natasha Wright

🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast . 🎉🎤 ...
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Event-Driven Marketing Strategies: Lessons from Natasha Wright
April 19, 2024

Nailing Your Niche: Targeted Brand Strategies for Small Businesses

In this episode, Steven shares practical advice for small business owners on measuring brand impact using A/B testing and customer data. They also discuss the role of AI in branding and gain insights into packaging design and maintaining a consistent message across various platforms.
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Nailing Your Niche: Targeted Brand Strategies for Small Businesses
March 7, 2024

Mind Over Sales Matter: Overcoming Sales Myths With Insights From Katie Armentrout.

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in leadership…
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Mind Over Sales Matter: Overcoming Sales Myths With Insights From Katie Armentrout.
Feb. 29, 2024

The Power of Video Storytelling in Fundraising and Marketing with Andrew McNeil

🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and ho...
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The Power of Video Storytelling in Fundraising and Marketing with Andrew McNeil
Feb. 15, 2024

Beyond Handshakes: The Chamber of Commerce's Power in Community and Brand Building

In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore...
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Beyond Handshakes: The Chamber of Commerce's Power in Community and Brand Building
Feb. 8, 2024

Hopeful Marketing: Transforming Websites with Robert Mattox

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed " forever hope dealer ," shares his insigh...
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Hopeful Marketing: Transforming Websites with Robert Mattox