Why Podcasting Is the New Brand Superpower Part 2
In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget.
Why podcasting is a superpower for brands:
Break down barriers to reach audiences worldwide
Build expert authority, credibility, and visibility
“If you’re not seen and heard, you’re not hired.” – Christine
How to get started with your own podcast:
Collaborate with an experienced podcaster or coach for guidance
Invest in quality tools, especially a good microphone
Learn the basics: cover art, podcast name, editing, and publishing
Overcome “imposter syndrome” and simply start
DIY Podcasting Tips:
Christine’s book Podcastonomics, walks you through every step
Don’t skimp on sound quality
Use simple, affordable editing tools
Market your show once it’s live—creation is only the beginning!
Becoming a guest on podcasts:
Build a strong media kit that showcases your expertise & suggested topics
Personalize your outreach—listen to the show and reference it when contacting the host
Use platforms like PodMatch, PodPitch, and Matchmaker.fm to connect
Practice your speaking skills (video, Toastmasters, etc.) so you shine on air
Leverage social media, networking groups, and personal connections
Monetizing & Marketing Your Podcast:
Cleverly promote your own products/services in your podcast ad breaks
Seek sponsors among your own network or local businesses
Use podcast analytics and lead magnets (like quizzes!) to measure results and grow your email list
Podcastonomics: Unlocking the Secrets of Profitable Podcasting for Beginners by Christine Blasdale
Christine’s Website & Discovery Calls:
Take Christine’s Expert Authority Quiz
Podcast Guesting Platforms:
The Guiding Brands Podcast:
Start your podcast now: Don’t wait for perfection or a big budget—use what you have and learn as you go.
Get booked as a guest: Build a compelling media kit and start reaching out authentically.
Practice your speaking: Create short videos, rehearse conversations, and join speaking groups—your confidence will grow.
Market smart: Promote your own services and use analytics/lead magnets to track success and build relationships.
Connect with Christine: Book a free discovery call & take her expert authority quiz to find out where you stand.
“Get seen, get heard, and get hired!”
Don’t forget to subscribe to The Guiding Brands Podcast and leave a review. See you next week!
Key points to note from the Conversation:Tools and Resources To Help You on Your Podcasting JourneyKey Actions & Next Steps:
