Why Podcasting Is the New Brand Superpower Part 2
In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget.
Why podcasting is a superpower for brands:
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Break down barriers to reach audiences worldwide
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Build expert authority, credibility, and visibility
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“If you’re not seen and heard, you’re not hired.” – Christine
How to get started with your own podcast:
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Collaborate with an experienced podcaster or coach for guidance
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Invest in quality tools, especially a good microphone
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Learn the basics: cover art, podcast name, editing, and publishing
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Overcome “imposter syndrome” and simply start
DIY Podcasting Tips:
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Christine’s book Podcastonomics, walks you through every step
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Don’t skimp on sound quality
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Use simple, affordable editing tools
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Market your show once it’s live—creation is only the beginning!
Becoming a guest on podcasts:
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Build a strong media kit that showcases your expertise & suggested topics
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Personalize your outreach—listen to the show and reference it when contacting the host
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Use platforms like PodMatch, PodPitch, and Matchmaker.fm to connect
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Practice your speaking skills (video, Toastmasters, etc.) so you shine on air
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Leverage social media, networking groups, and personal connections
Monetizing & Marketing Your Podcast:
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Cleverly promote your own products/services in your podcast ad breaks
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Seek sponsors among your own network or local businesses
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Use podcast analytics and lead magnets (like quizzes!) to measure results and grow your email list
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Podcastonomics: Unlocking the Secrets of Profitable Podcasting for Beginners by Christine Blasdale
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Christine’s Website & Discovery Calls:
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Take Christine’s Expert Authority Quiz
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Podcast Guesting Platforms:
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The Guiding Brands Podcast:
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Start your podcast now: Don’t wait for perfection or a big budget—use what you have and learn as you go.
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Get booked as a guest: Build a compelling media kit and start reaching out authentically.
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Practice your speaking: Create short videos, rehearse conversations, and join speaking groups—your confidence will grow.
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Market smart: Promote your own services and use analytics/lead magnets to track success and build relationships.
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Connect with Christine: Book a free discovery call & take her expert authority quiz to find out where you stand.
“Get seen, get heard, and get hired!”
Don’t forget to subscribe to The Guiding Brands Podcast and leave a review. See you next week!
Key points to note from the Conversation:Tools and Resources To Help You on Your Podcasting JourneyKey Actions & Next Steps:
