Why Podcasting Is the New Brand Superpower Part 1

Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and business growth. Christine shares how she helps women entrepreneurs worldwide find their voice, define their brand, and shine as thought leaders—whether through podcasts, websites, or personal branding.

Key Discussion Points
 Christine’s Journey

• Broadcasting background: radio in Los Angeles, writing for America Online & MSN

• Shifted focus to supporting women entrepreneurs, especially coaches, solopreneurs, and thought leaders

• Realized the importance of giving clients what they need—not just what she wants to offer (e.g., expanding beyond only podcast creation services)

 The Power of Podcasting

• Podcasting as a key visibility tool—but not the only one

• Importance of aligning your brand and message with your audience’s real needs

• Podcast guesting: a powerful way to build searchability, authority, and reach new audiences, even if you don’t start your own show

• Podcast content can be strategically repurposed into books, blogs, and courses

 Branding Tips for Entrepreneurs

• YOU are the brand: Authenticity and relatability matter most

• Don’t strive for perfection—taking action and learning from mistakes leads to mastery

• Embrace failure as a natural part of the growth process

 Podcast Format & Approach

• Variety works: from micro-podcasts (5 min) to traditional interviews

• Short attention spans make bite-sized episodes highly effective

• Series or seasonal formats are valid—your show doesn’t have to last forever!

Resources Mentioned

• Christine’s podcasts (including "The Micro Podcast on Podcasting")

• The value of email, social media, and blogging—but how podcasting can help you stand out

• Example of "It’s Time to Pray" (1-minute daily podcast Karen listens to)

Connect with Christine
(Note: Specific URLs for Christine's work and podcasts were not given in the transcript. Add here if available.)

Connect with The Guiding Brands Podcast
 https://guidingbrandspodcast.com

Next Steps / Actions Suggested
 For Listeners:

• Consider guesting on podcasts in your industry before committing to hosting your own

• Experiment with micro-episodes if you’re intimidated by long-form content

• Show up authentically, focus on bringing value—not just selling

• Repurpose your podcast content for books, blogs, or courses

• Don’t wait for perfection—start, learn, and grow as you go!

 For Potential Podcasters:

• Remember, your podcast doesn’t have to be video or an hour long; audio-only and short formats are great options

• Use podcasts as a strategic networking tool to connect with others in your field

• Think of podcast episodes as assets—potential chapters in a future book or stand-alone pieces for marketing

If you enjoyed this episode, please subscribe to the podcast and leave a review! Thank you for listening and see you next week!