Why hiring virtual staff could be your secret to scaling without burnout—Insights for small businesses and nonprofits In this heartfelt and practical episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of "Remote Power," to uncover the real-world benefits and misconceptions around virtual staffing…
What turns a casual website visitor into your next favorite client? In this strategy-packed episode of the Guiding Brands Podcast, host Karen Vick sits down with copywriting and web design expert Sarah Guliot to demystify the art and science of conversion copywriting for small business owners, service providers, and marketers.…
How website copy drives sales (and why you don’t sound like everyone else) In this episode of the Guiding Brands Podcast, host Karen Vick sits down with copywriter and brand strategist Sarah Guilliot for a candid chat about the real ins and outs of copywriting for small businesses. You’ll learn…
Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to reveal what truly makes your marketing, messaging, and fundraising campaigns unforgettable. Are you struggling to stand out amid…
Why consumer psychology is the foundation of marketing that actually works. In this energizing episode of The Guiding Brands Podcast, host Karen Vick sits down with Adam Ortman, a leading consumer psychologist and CEO of Kinetic319 Marketing, to uncover the secret drivers behind why people say “yes”—whether that’s to buying,…
Unlock the Power of Knowledge Commerce: Transform Your Expertise into Income Nicole Johnson, founder of Digital Made Simple and recently featured in Who’s Who in Black Charlotte, shares her remarkable journey from a chemical engineer to a digital marketing and branding strategist. Together with host Karen Vick, they delve into…
How podcast guesting builds your brand authority – with Christine, award-winning media personality Are you ready to demystify podcasting and discover why it’s one of the most powerful (and overlooked!) marketing tools for small businesses today? Join your host and chief guide, Karen Vick, as she sits down with Christine—expert…
Nicole Johnson, founder of Digital Made Simple and recently featured in Who’s Who in Black Charlotte, shares her remarkable journey from a chemical engineer to a digital marketing and branding strategist. Together with host Karen Vick, they delve into the world of knowledge commerce—what it is, why it’s booming, and…
Discovering the Power of Personal Branding with Karen Vick and Damion Parsons In this episode of The Guiding Brands Podcast, host Karen Vick sits down with Damion Parsons, the founder of Size Wise Closet Coach, to explore personal branding, style, and the art of dressing to impress. Damion Parsons, a…
Join us in this inspiring episode of the Guiding Brands Podcast as Karen Vick, your host and chief guide, sits down with the incredible Sherri, a seasoned content creator and writer, to delve into the fascinating world of branding and midlife transformation. Sherri, the mind behind the compelling podcast "Mature…
In this enlightening episode, Karen Vick sits down with Dr. Maxine A. Roddock, a licensed clinical psychologist and self-care advocate, to uncover the secret to maintaining balance as a busy entrepreneur. Dr. Roddock shares her expertise on the profound impact of self-awareness and regular self-check-ins, offering practical strategies to help…
Podcast: The Guiding Brands PodcastEpisode Title: Mastering Local SEO with Brandie Erisman In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO…
Boost Your Brand with OTT Advertising In this eye-opening episode of "The Guiding Brands Podcast," host Karen Vick chats with "Streaming Ads Specialist" Jerry Martinez about the benefits of adapting to new media landscapes. Gain invaluable insights into OTT (Over-The-Top) advertising and how it can revolutionize your small to medium-sized…
Harnessing the Power of Wix for Small Business Success | Karima Williams & Karen Vick Join me, Karen Vick, as I dive deep into the world of web design with the incredible Karima Williams, founder of Dream Worth and Company. Known as a "Wix legend," Karima shares her journey from…
Welcome to another enlightening episode of The Guiding Brands Podcast! I'm Karen Vick, and today, we're uncovering the often-overlooked power of direct mail marketing in our digital world. Joined by Wilson Zehr, we're diving into strategies that can transform your small business marketing efforts. Get ready to explore tools, strategic…
In this engaging webinar, Karen Vick, chief guide at Guiding Brands, shares five key strategies to save time and enhance marketing efficiency for solopreneurs and small business teams. The session covers effective planning, organizing assets, rapid content creation, content repurposing, and automation using tools like Buffer, Hootsuite, Canva, and AI…
In this engaging episode of The Guiding Brands Podcast, join host Karen Vick and special guest Catara Lane as they dive into the world of YouTube marketing for small businesses. Explore actionable strategies and insights to boost your brand's online presence through video content. Catara, a seasoned YouTube strategist and…
