The Brand Strategy Expedition: Charting Your Course to Success

A conversation with Elizabeth Andersen of Counterpart Strategies.

In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her work.

Follow Elizabeth at:

Instagram: https://www.instagram.com/counterpart.strategies/

LinkedIn: https://www.linkedin.com/in/andersenbeth/

Website: https://www.counterpartstrategies.com/

🎙️ The Guiding Brands Podcast: https://guidingbrands.com/podcast

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