The Guiding Brands Podcast

All Episodes From The Guiding Brands Podcast

March 5, 2026

Buy Back Your Time: Strategies for Outsourcing and Business Growth

In this episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of Remote Power. Together, they dive into the world of virtual staffing—how it empowers entrepreneurs, streamlines operations, a...
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Buy Back Your Time: Strategies for Outsourcing and Business Growth
Feb. 19, 2026

Words That Win: Turning Website Visitors into Customers Part 2

This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages...
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Words That Win: Turning Website Visitors into Customers Part 2
Feb. 4, 2026

Words That Win: Turning Website Visitors into Customers Part 1

In this episode: Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a b...
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Words That Win: Turning Website Visitors into Customers Part 1
Nov. 12, 2025

Understanding Why People Give Part 2

Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to r...
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Understanding Why People Give Part 2
Oct. 30, 2025

Understanding Why People Give Pt. 1

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer...
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Understanding Why People Give Pt. 1
Oct. 20, 2025

Why Podcasting Is the New Brand Superpower Part 2

In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics . Christine shares practical tips for starting a podc...
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Why Podcasting Is the New Brand Superpower Part 2
Oct. 16, 2025

Why Podcasting Is the New Brand Superpower Part 1

Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and bus...
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Why Podcasting Is the New Brand Superpower Part 1