Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowle...
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Monetize Your Expertise: A Guide to Knowledge Commerce with Nicole Johnson
In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styli...
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Unveiling Your Brand's True Fit with Damion Parsons
In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to rem...
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Behind Mature Allure: Sherri's Mission to Celebrate Midlife Experiences
Welcome to the latest episode of The Guiding Brands Podcast! In this insightful episode, our dynamic host, Karen Vick, delves into a topic that transcends traditional business discussions. Joining us is the remarkable Dr. Max...
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The Self-Care Strategy with Dr. Max: Building a Strong Brand from Within
In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk ...
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Local SEO Strategies: Dominate Google Search with Brandie Erisman
In this insightful episode of The Guiding Brands Podcast , your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to sta...
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What is OTT Advertising? A Guide to Streaming Ads with Jerry Martinez
Join Karen Vick on The Guiding Brands Podcast as she chats with Karima Williams, a Wix expert and founder of Dream Worth and Company. Discover how Karima streamlined website design to boost client lead generation and shares insights on navigation, branding, and SEO for small businesses. Don't miss …
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Mastering Wix Websites for Lead Generation with Karima Williams
In this enlightening episode of The Guiding Brands Podcast, Karen Vick chats with Wilson Zehr, aka the "professor of direct mail," about the surprising power of direct mail in today's digital age. They explore innovative tools like ZairMail and Speedy, share small business tips, and tell success st…
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Mail Matters: The Power of Direct Mail in The Digital Marketing Age
Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube...
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Unlocking YouTube's Potential: Marketing Tips for Small Businesses With Catara Lane
🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses.
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Marketing Budgets Made Easy: Essential Budgeting Tips From Leandra Nisbet
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions.
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Show Your Small Business Story: Expert Advice from photographer, David I. Muir
In this episode, Steven shares practical advice for small business owners on measuring brand impact using A/B testing and customer data. They also discuss the role of AI in branding and gain insights into packaging design and maintaining a consistent message across various platforms.
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Nailing Your Niche: Targeted Brand Strategies for Small Businesses
🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in leadership…
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Mind Over Sales Matter: Overcoming Sales Myths With Insights From Katie Armentrout.